About
I’m a Creative Director specializing in the art of brand building through visually compelling campaigns. With 15 years of experience at leading advertising agencies, I have a proven track record of transforming concepts into bold campaigns that actually resonate. Whether pushing creative boundaries on a global campaign for an established brand or spearheading a startup’s reimagined brand voice and aesthetic, I thrive on blending innovation, strategy, and creativity into unforgettable experiences.
Areas of Expertise
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Art Direction
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Social Media
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Creative Strategy
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Artificial Intelligence Design
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Video Production
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Digital Marketing
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Creative Presentation & Pitches
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User Interface Design
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Hand Lettering
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Personal Shopping
Skills
April 2025 – Present
Creative Lead
Glock Ltd
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Collaborated across departments on new business pitches, leading to multiple new clients and expanded client scopes
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Created an AI workflow strategy for internal and external team members, leading to improved speed and quality of outputs
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Oversaw a brand's first luxury hospitality toolkit for premiere venues across AMEA, increasing consistency across the portfolio
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Manage high-performing social content strategies for paid and organic social calendars for spirits' brand homes social handles
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Produce premium experiential designs for VIP areas in both custom-built and existing venues
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Concept and develop immersive in-bar and global travel retail brand engagements, boosting rate-of-sale
Brands:
Absolut, Archers, Bacardi, Bombay Sapphire, Dewar's, De Kuyper, Martell, Martini, Patrón, Peachtree, Perrier-Jouët, ZYN, and New Business
March 2024
Freelance Creative Director
New Gen
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Created strategic campaign concepts for a well known weight loss company
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Sourced influencers across multiple demographics and content niches
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Confidently presented creative work to pitch new business
February 2023 – Present
Creative Director
Dasein Fragrance
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Concept, develop, and digitally optimize all creative communications, including CRM and Social Campaigns
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Work closely with the CEO on new business pitches and product launches/sunsets
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Manage the creative department, enhancing brand voice consistencies
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Supervise the design team for the brand's aesthetic transition
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Oversee brand partnerships and collaborations
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Maintain existing stockist relationships and pursue prospective collaborations
June 2023 – October 2024
VP, Associate Creative Director
Havas Lynx New York
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Supervised the design team on all professional branded and unbranded (disease state awareness) marketing assets
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Managed the UX/UI and design of the digital Visual Aid, expanding the interactivity by over 50%
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Created the core print Visual Aids for all countries to use for adaptation
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Oversaw the rep-driven email series design and messaging content grid for both branded and unbranded campaigns
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Collaborated across indications and agencies for strategic brand planning
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Managed creative campaign concept development and concept testing across multiple creative teams
Brands:
Allegra, DUPIXENT (Global Dermatology Indications), Eisai, Erleada, Sanofi | Regeneron, New Business Pitches
April 2022 – February 2023
Associate Design Director
minds + assembly
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Oversaw the creative team to illustrate, write, and design a full-color children's book
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Created a comprehensive customer journey and a series welcome kits, each designed for a different audience and age group
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Developed new campaign concepts for existing brands, updating the supporting brand assets to better reflect the new concepts' aesthetic
Brands:
Argenx, Crysvita, Enzyvant, Galderma, Kyowa Kirin, Rethymic, New Business Pitches
March 2020 – April 2022
Associate Creative Director
Publicis Health
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Designed a brand's professional site to compliment and stand out from the coordinating consumer site
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Created a social media strategy and content calendar, optimized for reach and impact
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Collaborated across agencies, within network and externally, to enhance brand consistency
Saatchi & Saatchi Wellness Brands:
Abbvie, Alcon, Allergan, Botox, Bayer, Galderma, GSK, Eli Lilly, Nestle, Pfizer, Skyrizi, Takeda, New Business Pitches
Digitas Health Brands:
Abyldis, DBV Technologies, GSK, Trelegy, New Business Pitches
July 2019 – March 2020
Senior Art Director
21GRAMS
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Led a team of creatives to concept for a 360-degree disease awareness campaign
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Managed the development of an unbranded educational website, including logo design, wireframes, and final UX/UI
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Developed seasonal, 50+ page magazine editions from content planning to editorial design to print production
Brands:
Epidiolex, Greenwich Biosciences, New Business Pitches
May 2019 – July 2019
Freelance Creative
TBWA\Chiat\Day
Freelance Creative
Omnicom Group
July 2015 – April 2019
Senior Art Director
J. Walter Thompson Worldwide
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Created strategic 360-degree consumer journeys across brand portfolios
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Launched a brand's first millennial mom-targeted digital campaign, boosting sales 12%
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Led client-facing campaigns from strategic concept to post-production
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Created a user-generated holiday campaign with over 14 million views
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Directed celebrity talent for a multi-channel product launch
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Collaborated across disciplines to win multiple new business pitches
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Redesigned websites for responsive optimization and template functionality
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Managed teams of creatives to concept multi-channel campaigns
Brands:
7-Eleven, BNY Mellon, Dannon (Danimals, Light & Fit, Oikos Triple Zero, YoCrunch), Edgewell (Playtex, Schick), Johnson & Johnson (Benadryl, Motrin, Tylenol, Zyrtec), KPMG, Macy's, Nestle (Stouffers, Tollhouse), Revlon, Starbucks, T. Rowe Price, Treasury Wine Estates (19 Crimes, Beringer, Matua), UN Women, Wild Turkey, and New Business Pitches
July 2014 – July 2015
Senior Art Director
Saatchi & Saatchi Wellness
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Launched a new multi-channel customer program from consumer journey plan to post-production
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Art directed coinciding print and broadcast shoots for a new strategic campaign
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Spearheaded an inter-agency concept initiative on the brand's portfolio level
Brands:
Abbvie, HUMIRA, and New Business Pitches
February 2012 – July 2014
Art Director
CDM New York
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Developed a brand's first digital sales aid from wireframes to production
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Led an extensive CRM program for doctors, patients, and sales reps
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Enhanced user experiences through user interface design and data visualization
Brands:
Novo Nordisk, Bayer, Novartis, Omnicom, Pfizer, Takeda, and New Business
Experience
Adobe Creative Suite
Creative Presentations
Figma / Sketch
Keynote
Klaviyo
Microsoft Office
UI / UX / Wireframing
Proficiencies
Certification in Art Direction
The Creative Circus, Atlanta, Georgia
Bachelor of Arts in Communication Studies
College of Charleston, Charleston, South Carolina