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Lounge with Us
Project Name: Branding & Brand Aesthetic
Media: Branding, Logo Design, Packaging
Lounge with Us was born from a deep understanding of what comfort truly means to women. With nearly a decade in the lingerie industry, and several years in women’s footwear before that, the founder had a clear vision: to create a premier shopping experience, both online and in-person, that offers chic, gracefully relaxed loungewear and lingerie for real women of all ages and their real moments. She entrusted me with developing the brand’s identity, crafting a visual language that blends effortless style, comfort, and a sense of joy in every outfit.
Branding Assets & Guidelines
To differentiate the luxe, sophisticated brands from the fun, flirty, younger clothing lines, we split the brand into two: Lounge with Us and Drue & Teenie's. I developed a visual storytelling identity that reflects the brands' commitment to comfort, confidence, and fun through logo lock-ups, typeface pairings, stylish iconography, an effortless and inviting color palette, and comprehensive branding guidelines.
Packaging
I designed the unboxing experience, from custom shipping tape and branded stickers to postcard inserts, with every branded touchpoint felt cohesive.
Shopping Bag Design
Business Card Design
Promotional Sticker Pack
Product Tag Design
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